Magneto is an essential and functional lamp featuring an invisible power: the magnetic field of a magnet. Indeed, the project focuses on a spherical magnet which combines two simple elements: a support rod with a round base and a compact LED light source, similar to an electric torch or a microphone, affording the utmost versatility of angling and movement along the rod. Magneto teams the flexibility of use of a lamp suitable for infinite solutions with absolute formal and functional simplicity. The intense, concentrated and focused light can be directed down onto a small area, such as a book, a magazine, or a computer keyboard, or it can be directed up to create an atmosphere filled with suggestion. Hence, a multitude of usage requirements can be accommodated: from reading to diffused lighting. Magneto is available in two sizes, as a table lamp or a floor lamp, and in two colours, white and black, to distinguish different spaces and moments: from offices to lounges, living rooms and bedrooms. At all times featuring a special, strong yet subtle, attractive and seductive personality, in a word: magnetic.